@font-face{font-family:'Amsterdam';src:url('../fonts/amsterdam.woff2') format('woff2');font-weight:100 900;font-style:normal;font-display:swap}
@font-face{font-family:'Aileron';src:url('../fonts/aileron-800-italic.woff2') format('woff2');font-weight:800;font-style:italic;font-display:swap}
:root{
  --cream:#f4f2ee;
  --ink:#141414;
  --red:#cf3418;
  --red-bright:#e03e20;
  --white:#ffffff;
  --display:'Archivo Black',system-ui,sans-serif;
  --script:'Amsterdam',cursive;
  --body:'Poppins',system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--cream);color:var(--ink);line-height:1.6;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit}

/* ============ HEADER ============ */
.site-header{position:sticky;top:0;z-index:100;background:var(--cream);border-bottom:1px solid rgba(20,20,20,.85)}
.header-inner{max-width:none;margin:0 auto;padding:16px clamp(28px,3.5vw,72px);display:flex;align-items:center;justify-content:space-between}
.logo{text-decoration:none;line-height:1;display:inline-block}
.logo .word{font-family:var(--display);font-weight:400;font-size:clamp(1.9rem,1.7vw,2.3rem);letter-spacing:-.045em;color:var(--ink)}
.logo .sub{display:block;font-family:'Aileron',system-ui,sans-serif;font-style:italic;font-weight:800;font-size:clamp(.6rem,.54vw,.73rem);letter-spacing:.02em;text-transform:uppercase;color:var(--red-bright);text-align:right;margin-top:-2px;padding-right:3px}
.main-nav ul{list-style:none;display:flex;gap:clamp(30px,2.2vw,48px);align-items:center}
.main-nav a{font-size:clamp(.78rem,.72vw,.9rem);font-weight:600;letter-spacing:.14em;text-decoration:none;color:var(--red-bright);padding:8px 0;transition:color .2s}
.main-nav a:hover,.main-nav a:focus-visible{color:var(--ink)}
.main-nav a.active{color:var(--ink)}
.main-nav a:focus-visible{outline:2px solid var(--red);outline-offset:4px}
.has-dropdown{position:relative}
.has-dropdown>a::after{content:"";display:inline-block;margin-left:7px;width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-3px);transition:transform .2s}
.dropdown{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(8px);background:var(--white);min-width:230px;padding:10px 0;box-shadow:0 14px 40px rgba(0,0,0,.13);opacity:0;visibility:hidden;transition:opacity .2s,transform .2s,visibility .2s;border-top:3px solid var(--red)}
.has-dropdown:hover .dropdown,.has-dropdown:focus-within .dropdown{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.dropdown li{display:block}
.dropdown a{display:block;white-space:nowrap;padding:11px 22px;color:var(--ink);font-size:.74rem;letter-spacing:.12em}
.dropdown a:hover,.dropdown a:focus-visible{background:var(--cream);color:var(--red-bright)}
.burger{display:none;background:none;border:0;cursor:pointer;padding:8px}
.burger span{display:block;width:26px;height:3px;background:var(--ink);margin:5px 0;transition:transform .25s,opacity .25s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

/* ============ BLOG INDEX ============ */
.blog-head{text-align:left;max-width:1300px;margin:0 auto;padding:64px 24px 14px}
.blog-head .eyebrow{font-family:var(--body);font-weight:600;letter-spacing:.3em;text-transform:uppercase;font-size:.78rem;color:#9a938a;margin-bottom:20px}
.blog-head h1{font-family:var(--display);font-size:clamp(2.3rem,5vw,4.2rem);letter-spacing:-.025em;line-height:1.05;max-width:22ch;text-wrap:balance}
.blog-head h1 .red{color:var(--red-bright)}
.blog-head p.intro{font-weight:300;font-size:1.05rem;line-height:1.7;color:#4b463f;margin:22px 0 0;max-width:62ch}
.script-note{font-family:var(--script);color:var(--red-bright);font-size:clamp(1.55rem,2.4vw,2rem);display:inline-block;transform:rotate(-3deg);line-height:1}
.posts-note{max-width:1300px;margin:0 auto;padding:34px 24px 0}

.post-grid{max-width:1300px;margin:0 auto;padding:26px 24px 100px;display:grid;grid-template-columns:repeat(3,1fr);gap:34px}
.post-card{display:flex;flex-direction:column;background:var(--white);border:1px solid rgba(20,20,20,.1);border-radius:6px;overflow:hidden;text-decoration:none;color:var(--ink);transition:transform .25s ease,box-shadow .25s ease}
.post-card:hover,.post-card:focus-visible{transform:translateY(-4px);box-shadow:0 22px 44px rgba(0,0,0,.12)}
.post-card:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.post-card .pc-top{height:8px;background:var(--red-bright)}
.post-card .pc-body{padding:30px 28px 32px;display:flex;flex-direction:column;flex:1}
.post-card .pc-cat{font-family:var(--body);font-weight:700;font-size:.66rem;letter-spacing:.18em;text-transform:uppercase;color:var(--red-bright);margin-bottom:14px}
.post-card h2{font-family:var(--display);font-size:1.35rem;line-height:1.12;letter-spacing:-.02em;text-transform:uppercase}
.post-card p{font-weight:300;font-size:.95rem;line-height:1.65;color:#4b463f;margin:14px 0 0}
.post-card .pc-meta{margin-top:auto;padding-top:22px;font-size:.78rem;font-weight:300;color:#8a847b;letter-spacing:.02em}
.post-card .pc-more{margin-top:16px;font-weight:600;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red-bright)}

/* ============ ARTICLE ============ */
.article{max-width:760px;margin:0 auto;padding:56px 24px 40px}
.article .a-cat{font-family:var(--body);font-weight:700;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--red-bright);margin-bottom:20px}
.article h1{font-family:var(--display);font-size:clamp(2rem,4.6vw,3.2rem);line-height:1.04;letter-spacing:-.03em;text-transform:uppercase;text-wrap:balance}
.article .a-meta{margin-top:22px;padding-bottom:26px;border-bottom:1.5px solid rgba(20,20,20,.16);font-size:.82rem;font-weight:400;color:#8a847b;letter-spacing:.02em}
.article .a-lead{font-weight:400;font-size:1.22rem;line-height:1.7;color:var(--ink);margin:34px 0 0;text-wrap:pretty}

.article-body{max-width:760px;margin:0 auto;padding:8px 24px 40px}
.article-body h2{font-family:var(--display);font-size:clamp(1.3rem,2.4vw,1.65rem);letter-spacing:-.015em;text-transform:uppercase;line-height:1.1;margin:44px 0 16px}
.article-body h3{font-family:var(--body);font-weight:700;font-size:1.08rem;letter-spacing:.01em;margin:28px 0 10px}
.article-body p{font-weight:300;font-size:1.08rem;line-height:1.85;color:#2c2822;margin:0 0 20px;text-wrap:pretty}
.article-body p strong{font-weight:600;color:var(--ink)}
.article-body a{color:var(--red-bright);font-weight:500;text-decoration:underline;text-underline-offset:3px}
.article-body ul,.article-body ol{margin:0 0 22px;padding-left:0;list-style:none}
.article-body li{position:relative;padding-left:26px;font-weight:300;font-size:1.06rem;line-height:1.7;margin-bottom:11px;color:#2c2822}
.article-body ul li::before{content:"";position:absolute;left:2px;top:.62em;width:9px;height:2.5px;background:var(--red-bright)}
.article-body ol{counter-reset:li}
.article-body ol li{counter-increment:li}
.article-body ol li::before{content:counter(li);position:absolute;left:0;top:0;font-family:var(--display);font-size:.8em;color:var(--red-bright)}
.article-body blockquote{margin:30px 0;padding:6px 0 6px 26px;border-left:4px solid var(--red-bright)}
.article-body blockquote p{font-family:var(--display);font-size:clamp(1.2rem,2vw,1.5rem);line-height:1.25;letter-spacing:-.01em;text-transform:uppercase;color:var(--ink);margin:0}
.article-body .a-key{background:var(--white);border:1px solid rgba(20,20,20,.1);border-left:4px solid var(--red-bright);border-radius:4px;padding:22px 26px;margin:30px 0}
.article-body .a-key p{margin:0;font-size:1rem;line-height:1.7}

.article-foot{max-width:760px;margin:24px auto 0;padding:0 24px}
.article-foot .back{display:inline-block;font-weight:600;font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red-bright);text-decoration:none}
.article-foot .back:hover{color:var(--ink)}

/* ============ CTA BANNER ============ */
.banner{position:relative;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;background:var(--cream);border-top:1px solid rgba(20,20,20,.12);padding:56px 24px;margin-top:60px}
.banner h2{font-family:var(--display);color:var(--ink);font-size:clamp(1.5rem,3.2vw,2.5rem);letter-spacing:-.03em;text-transform:lowercase}
.btn{display:inline-block;font-family:var(--body);font-weight:600;font-size:.8rem;letter-spacing:.22em;text-decoration:none;padding:16px 38px;transition:background .2s,color .2s}
.btn:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.btn-banner{background:var(--red);color:var(--white);margin-top:24px}
.btn-banner:hover{background:var(--ink);color:var(--white)}

/* ============ BLOG GUIDE CTA (lead magnet) ============ */
.blog-guide{border-top:1px solid rgba(20,20,20,.12);padding:48px 24px 24px;margin-top:60px}
.guide-inline{max-width:1100px;margin:0 auto;width:100%;background:var(--white);border:2px solid rgba(20,20,20,.12);border-left:4px solid var(--red-bright);border-radius:4px;padding:30px 34px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:26px}
.guide-inline .gi-cover{flex:0 0 auto;width:clamp(88px,9vw,124px);line-height:0;align-self:center}
.guide-inline .gi-cover img{width:100%;height:auto;display:block;transform:rotate(-3deg);border-radius:2px;box-shadow:0 12px 26px rgba(0,0,0,.22)}
.guide-inline .gi-text{flex:1 1 300px}
.guide-inline .gi-kicker{display:block;font-family:var(--display);font-size:1.1rem;letter-spacing:-.01em;text-transform:uppercase;color:var(--ink);margin-bottom:8px}
.guide-inline .gi-text p{font-weight:300;font-size:.96rem;line-height:1.6;color:#4b463f}
.guide-inline .gi-text em{font-style:italic;font-weight:400}
.guide-inline .guide-capture{flex:1 1 280px}
.guide-inline .btn,.guide-inline .btn-red{display:inline-block;font-family:var(--body);font-weight:600;font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;text-decoration:none;padding:14px 22px;border:0;cursor:pointer;background:var(--red);color:var(--white);transition:background .2s}
.guide-inline .btn:hover{background:var(--ink)}
.guide-inline .guide-form{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.guide-inline .guide-form input{font-family:var(--body);font-size:.95rem;padding:13px 14px;border:2px solid rgba(20,20,20,.2);background:var(--cream);color:var(--ink);border-radius:2px;flex:1 1 180px;min-width:0}
.guide-inline .guide-form input:focus{outline:none;border-color:var(--red-bright)}
.guide-inline .guide-form input.invalid{border-color:var(--red-bright)}
.guide-inline .guide-err{flex-basis:100%;color:var(--red-bright);font-size:.78rem;font-weight:500;display:none}
.guide-inline .guide-success{display:none}
.guide-inline .guide-capture.done .guide-form{display:none}
.guide-inline .guide-capture.done .guide-success{display:flex;flex-direction:column;gap:12px}
.guide-inline .gs-head{font-weight:600;font-size:.95rem;color:var(--ink)}

/* ============ FOOTER ============ */
.site-footer{background:var(--cream);border-top:1px solid rgba(20,20,20,.12);padding:54px 24px}
.footer-inner{max-width:1720px;margin:0 auto;display:grid;grid-template-columns:1fr auto 1fr;gap:40px;align-items:center}
.footer-col{font-size:.85rem}
.footer-col a{text-decoration:none;transition:color .2s}
.footer-col a:hover{color:var(--red-bright)}
.footer-col.right{text-align:right}
.footer-logo{text-align:center;text-decoration:none;display:inline-block}
.footer-logo img{display:block;width:clamp(200px,22vw,300px);height:auto;margin:0 auto}
.footer-col .row+.row{margin-top:8px}

@media (max-width:900px){
  .footer-inner{grid-template-columns:1fr;text-align:center}
  .footer-col.right{text-align:center}
  .post-grid{grid-template-columns:1fr;max-width:520px;gap:26px}
}
@media (max-width:760px){
  .burger{display:block}
  .main-nav{position:fixed;inset:63px 0 auto 0;background:var(--cream);box-shadow:0 20px 40px rgba(0,0,0,.12);transform:translateY(-130%);transition:transform .3s ease;max-height:calc(100vh - 63px);overflow-y:auto}
  .main-nav.open{transform:translateY(0)}
  .main-nav ul{flex-direction:column;gap:0;padding:12px 0}
  .main-nav ul li{width:100%;text-align:center}
  .main-nav a{display:block;padding:15px 20px;font-size:.85rem}
  .dropdown{position:static;transform:none;opacity:1;visibility:visible;box-shadow:none;border-top:0;display:none;background:var(--cream)}
  .has-dropdown.open .dropdown{display:block}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.post-card{transition:none}}