The Journal

Notes & ideas on brand experience.

Practical guides on experiential marketing, brand activations, and the moments that make a brand impossible to ignore — from our team in Orange County & Los Angeles.

fresh off the desk.
Guide

What Is Experiential Marketing? The Complete Guide

What experiential marketing actually is, why it works, and how brands use live moments to build loyalty that ads can’t buy.

8 min read Read the guide →
Playbook

How to Plan a Brand Activation, Step by Step

A practical, seven-step framework for planning a brand activation that people line up for, post about, and actually remember.

9 min read Read the playbook →
Ideas

15 Experiential Marketing Ideas People Actually Share

Fifteen activation formats — from pop-ups to brand trips — with what each one is best for and how to make it travel online.

7 min read See the ideas →
The Activation Playbook — free mini-guide cover
Free mini-guide

Get The Activation Playbook — what actually makes a brand moment land, a realistic timeline, and the questions worth answering before you spend a dollar.

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